Defining Events Industry

Define Events Industry

This is a two stage research and presentation project. Research Define the Events Industry in terms of Vocational sectors (ie what types of business are involved) Economic importance in money terms Economic importance in employment terms Growth trends of the above Issues facing currently facing the industry (identify one major issue) Record your research as a post on your blog. You can quote from sources, it does not need to be all in your words.  Reference all your sources. You can work in groups to share research.  Check your research with your tutor before moving onto the presentation stage. Presentation Present a summary of your findings in a creative manner video animation info graphic Timescale 2-weeks > Events can be described as any situation in which a company presents itself face to face with its target audience. > The industry is extremely diverse and fragmented. The focus of this report is mainly on business events (not leisure events) > Business events are comprised of the following sub-sectors: > Conferences, meetings and exhibitions > Incentive travel > Corporate events and corporate hospitality > Outdoor event > It is difficult to calculate the total number of businesses and employees that make up the events industry for the following reasons: > The industry is extremely diverse and difficult to define > There is overlap with other industries (for example hotels) > Only part of the industry is covered by official government Standard Industrial Classification (SIC) codes > Employment estimates for different elements of the event industry are: o 530,000 (Whole events industry) > 23,200 (Those working for Convention and Trade Show Organiser establishments) > 15,500 (Those working in Conference, Event and Exhibition Manager roles) > There are approximately 3,000 Convention and Trade Show Organiser establishments in Great Britain of which 90 percent are in England. > Business visits and events are worth over £22 billion to Britain’s economy, 29 in terms of their wider economic impact through associated delegate expenditure on travel, entertainment, shopping, pre and post conference tours. The following are types of suppliers that may be needed for an event: Venues - indoor and outdoor venues are required for organising  many events for example hotels, conferences centres, exhibition centres, and show grounds. Attractions (for instance the delegates play golf) Florists Rigging Builders Theming companies Staffing companies (e.g. stewards, bar staff, security) Drink companies Destination marketing and management (Conference bureaux - destination  marketing organisations or DMOs). Producers Audio Visual Entertainment services Presenters Travel agencies Specialist hospitality Transport Temporary structure